painting a feminist history mural designed by Nicky Minus at Trades Hall Melbourne

Campaigns for humans.

A woman interviews another woman in a park

About Echo Bravo

Hi, I’m Edwina Byrne. I’ve been a union comms pro for 15 years.

Here’s what I reckon:
Hashtags and logos don’t win campaigns – people do.

Campaign in a box

I’ll work with you to identify the tactics that will support your goals most effectively.

Research

We can undertake quantitative and qualitative research with key audiences to inform messaging and strategy- or help you interpret and apply research you’ve already undertaken.

Digital

Let us help you out with the latest campaign tech tools. We can use your preferred suppliers or suggest new tools. We can even help sync campaign actions with your CRM.

Member communications and activations

Email campaigns, social media assets, print materials, merchandise and more.

Media Relations

Press release writing and distribution, case study or spokesperson training and preparation, responsive media and crisis support.

A group of young people at a climate protest

Tools to get your choir singing

We can provide you with a songbook to help everyone in your campaign – from members to organisers to spokespeople – stay on message without memorising talking points.

Learn more

Other consultancies will tell you to say the thing that is popular. We’ll help you make popular what needs to be said.

Our campaigns never seek to divide working people or make us fearful of others because we live our values of solidarity, respect for working people, and fierce optimism.

news media microphones

Media & Public Relations

Preparing activists and community leaders to perform with confidence in media appearances. Media training, media liaison, crisis communications.

people in a discussion

Digital advertising for growth

We provide membership and audience analytics to support effective fundraising and digital advertising.

a woman holds a sign reading "get home safe"

Campaign strategy

Develop strategies for affecting change in industrial and political settings. Building activist engagement through offline and online action, delivering key tactics from email content to merchandise design.

Marcus Stewart, Treaty Victoria